How we plan to:Get as many people as possible to read
It is not revolutionary but, consistent and focused.
We have a clear goal and that is what we are aiming for.
With your help, we will succeed.
We are not kidding ourselves. We know that we are not going to solve problems and wrong habits overnight. This is going to be a long-term work, but, we are determined to make a step-by-step change. And this is how we approach it:
SMALL LANGUAGE AREAS
Determination of a small language area
Books will not reach young people if a publisher can not make enough profit. How many books does a publisher have to sell in order for a book to be profitable? This depends on many factors: the method of sale (bookshops, department stores, chains, …) the product itself (hardcover, paperback, ebook, …) and so on. Our research showed that a sale of 7,000 printed books should be sufficient. Taking into account the youth target group, we have determined that we regard a language region with a population of less than 8 million inhabitants as a small language area.
GET BOOKS TO YOUNG READERS
in every small language region
We seek and support authors who write books for young people in small language areas. Together with them, we investigate how best to shape their project and who are the most important people who can help bring their project to a successful conclusion.
We seek and support publishers in small language areas. Together we investigate how we can support projects for young people and limit publisher’s financial risk.
The Young Readers Foundation can participate financially and / or logistically in the creation and distribution of new books for young people in small language areas.
MOTIVATION AND GUIDANCE
Let young people read more
Motivating young people to read more is an ongoing effort. To do so we need to reach them. We try to connect with them directly and indirectly. Using social media and collaborate with schools.
Campaigns on social media
To give a message to young people you have to look them up in places where they are present. One of them is social media. That is why we try to motivate young people through campaigns on social media. You can see an example of this on the left.
Collaborate with schools
Many teachers experience the decreasing interest of their students in reading. We want to offer them ideas to reverse this trend. We also want to work with them and support them financially to give shape to their ideas to get young people back to reading. We would like to give them free books that can be discussed in class.
AN EXAMPLE OF A SNOWBALL EFFECT
Let young people write and the magic begins
Erik Persoons, a teacher in Flanders, came up with the bright idea, to have pupils write a part of a book and combine it into a readable whole. Young people were motivated to write, learned from each other’s mistakes and read each other’s stories. It became such a success that it had to be followed up. The book Refugia was written by more than a hundred students, spread over different schools in Flanders and the Netherlands. Now Erik is ready for his third project. The additional advantage of this approach is that the pupils involved, through social media, encouraged others to read the book to which they cooperated. This way many young people were interested in reading again. The Young Readers Foundation wants to support such initiatives and maximize their impact.